Nippon Television Holdings jointly established a new company with TBS Television and Fuji Television to plan, develop and operate the Ad Reach MAX television advertising trading platform.
Nippon Television Holdings jointly established a new company with TBS Television and Fuji Television to design, develop and operate a new television advertising trading platform. The new company was established to integrate and enhance the trading infrastructure for television advertising.
The new company is named the “Ad Reach MAX platform” and will be responsible for its planning, development and operation. The announcement was dated 14 October 2026, and further information on future business development and the specific operating structure is expected.