JCB, founded in Japan, and Danamon have launched the Danamon JCB Treasure Card, a top-tier card for affluent customers in Indonesia. The card is being rolled out as the first initiative under their strategic partnership in ASEAN and will provide value-added services to customers in Japan and Indonesia.
JCB and Danamon have partnered to launch the Danamon JCB Treasure Card for affluent customers in Indonesia. The launch is positioned as the first initiative under the strategic comprehensive partnership in ASEAN signed in July.
The card is primarily aimed at Danamon's private banking customers and combines value-added services for travel and spending in Japan and ASEAN.
The partnership is driven by the growth of affluent and mass-affluent segments in Indonesia and rising demand for overseas spending. It also aims to contribute to Japan's tourism-oriented national development and regional revitalization.
MUFG Bank and JCB have set a short-term goal of expanding their collaboration in ASEAN and rolling out card products offering special experiences and benefits in Japan. Over the medium to long term, they will consider linking digital payment services and expanding mobile functionality.