JCB and MUFG Bank have launched a card for affluent customers in Indonesia jointly with Danamon as the first initiative in their ASEAN strategy.
JCB, the operator of an international card brand originating in Japan, has launched the Danamon JCB Treasure Card for affluent customers in Indonesia as the first initiative under its strategic comprehensive partnership with MUFG Bank in ASEAN. The card is issued in partnership with Danamon and offers special and unique experiences and benefits associated with Japan.
The initiative comes against a backdrop of a growing affluent and mass-affluent population in Indonesia and rising demand for overseas travel and cross-border spending, while Danamon is strengthening its services for affluent customers. JCB aims to combine the strengths of both companies by leveraging its merchant network and Japan-specific benefits and experience services to provide new value to affluent customers in ASEAN.
In the short term, the initiative aims to roll out a card product offering special experiences and benefits in Japan to affluent individuals in ASEAN. Over the medium to long term, it is expected to contribute to the advancement of digital payment services in ASEAN, with a view to strengthening integration of digital payments and mobile functions.