Pro Labo Holdings has entered into a capital and business alliance with YH JAPAN, which operates the Korean golfwear brand UTAA in Japan. Payment was completed on 10 September 2026, and on the same date Sasaki Hiroyuki (佐々木 広行), representative of Pro Labo, changed to Director and CMO of YH JAPAN.
YH JAPAN, which operates UTAA in Japan, and Pro Labo Holdings, an inner-beauty brand, have entered into a capital and business alliance, with payment completed on 10 September 2026. On the same day, Sasaki Hiroyuki (佐々木 広行), Representative Director, Chairman and CEO of Pro Labo Holdings, changed to Director and CMO of YH JAPAN.
The companies explained that the alliance aims to propose a new lifestyle linking clothing with daily beauty and health by combining UTAA’s highly designed golfwear with the inner-beauty products offered by Pro Labo Holdings. Each company intends to use its strengths to deliver value to a broad customer base.
UTAA is a Korean brand offering womenswear, menswear, bags and accessories, with YH JAPAN responsible for its operations in Japan. Going forward, the companies will promote the combination of clothing and inner beauty through measures including in-store merchandising, appointment-only fitting events and gift proposals.