Prolab Holdings, which operates the Esthe Pro Labo brand, has entered into a capital and business alliance with YH JAPAN, which operates the Korean golfwear brand UTAA. Payment was completed on 10 September 2026, and on the same day the representative director, chairman and CEO of Prolab HD was appointed CMO of YH JAPAN.
株式会社プロラボホールディングス, which operates the inner-beauty brand Esthe Pro Labo, has formed a capital and business alliance with YH JAPAN, which operates UTAA in Japan. Prolab HD subscribed to a third-party allotment of new shares conducted by YH JAPAN and completed payment.
UTAA develops highly designed apparel intended to be worn not only on the golf course but also around town. Its range includes women’s and men’s clothing, bags, shoes and accessories, with the aim of proposing a complete lifestyle offering.
The companies aim to create new value by combining inner beauty and golfwear. Specific initiatives will be announced once decided.
In addition to holding a pop-up store for UTAA’s autumn/winter collection in Omotesando, the companies plan to offer fitting and ordering services, stylist recommendations and promotional gifts based on purchase amounts.