Kikuchi Korechika (菊池惟親), Executive Managing Director and COO of mov, will speak at the big data conference “SPECTACLEs 2026,” presenting a practical case study on using human-flow data and AI in tourism marketing for Beppu. Together with partner organization B-biz LINK, he will discuss the latest trends in inbound tourism initiatives.
Through its participation in SPECTACLEs 2026, mov will present practical case studies on the use of data and AI in the inbound tourism sector. The speakers will include Kikuchi Korechika (菊池惟親), Executive Managing Director and COO of mov, with support from the Beppu City Industry Collaboration and Cooperation Platform B-biz LINK.
The session is titled “The future of Beppu and Oita shaped by inbound tourism and human-flow data: How far can data and AI make regional tourism ‘visible’?” It will focus on a case study involving a dashboard that combines data and AI to forecast the following month and recommend the next steps. The session will address how delays in official statistical data and the difficulty of seeing traveler movements during their trips were overcome, and will also introduce results and operational innovations from the official Beppu inbound tourism website, “Enjoy Onsen.”
The session is scheduled for 14 October 2026, 14:30–15:00 (online). SPECTACLEs 2026 will hold its in-person day at Tokyo International Forum on 17 September and its online days from 14 to 16 October. The event will be hosted by unerry and supported by LBMA Japan, with free participation subject to advance registration.
mov is introduced as a company promoting the use of AI analysis in inbound tourism, including the operation of Visit Japan Lab and inbound tourism consulting services.
The speaker profiles introduce Kikuchi Korechika (菊池惟親) of mov and Hori Kei (堀景) of B-biz LINK, summarizing their experience advancing Beppu’s tourism initiatives through digital marketing and data use.