DearOne and unerry will speak jointly on Day 3 of SPECTACLEs 2026, a big data conference they are hosting. They will present initiatives using real-world behavioral data covering more than 1 billion IDs and AI to turn insights into app experiences.
DearOne and unerry announced that they will speak jointly on Day 3 of SPECTACLEs 2026, to be held online on 16 October 2026. The session, titled “The technology behind creating ‘That’s thoughtful’: context-based customer experiences implemented through real-world behavioral data from more than 1 billion IDs × AI × apps,” will feature Yasuda Kazumasa (安田一優) of DearOne and Yamaguchi Yuki (山口結樹) of unerry.
The session will explain how unerry’s real-world behavioral data covering more than 1 billion IDs and AI are used to identify “what would make this person happy right now,” and how DearOne’s ModuleApps2.0 delivers that insight as an app experience. It will cover the process from deepening customer understanding through integrated data to measured results such as a 47.5% store visit rate and 3x visit frequency, as well as automated AI-based content submission.
The event overview lists the name, schedule, organizers and co-organizers, and notes that participation is free. The online days will run from 14 to 16 October, with archived content available through the end of October. ModuleApps2.0 is a service that enables companies to develop their own official apps quickly by combining a broad range of functions, with subsequent growth support also provided. The materials also state that DearOne is a subsidiary involved in NTT DOCOMO’s marketing solutions business.