Shokz's OpenFit Pro received the Lifestyle Grand Prize at VGP2026 Summer. An interview has been published highlighting the value of Focus Mode and presenting a new proposition for the open-ear market.
An article introduced Shokz's OpenFit Pro as the recipient of the Lifestyle Grand Prize at VGP2026 Summer, and featured an interview with Shokz Japan CMO Tomita Kento (冨田健斗) discussing the significance of the new Focus Mode feature and the market outlook for ear-hook headphones as a new frontier. The company emphasized its aim of developing demand for premium-priced products in the Japanese market.
Focus Mode is cited as one of OpenFit Pro's key features. The article explains that the technology reduces ambient noise rather than blocking it completely. Sound quality has been improved through Shokz's SuperBoost and large-diaphragm drivers, and the product is designed for extended use. Battery life is approximately 12 hours on the device alone and approximately 50 hours with the charging case.
In terms of sales and reviews, the company is focusing on in-store display experiences, while user reviews have given the product an average rating of 4.67 out of 5 stars. The company outlined plans to strengthen communication of its sound quality through ambassador appointments and event exposure. It also announced the launch of the new Air series models, OpenFit Air 2 and OpenRun Air 2, on 16 September.
Regarding the expansion of open-ear audio, Tomita Kento (冨田健斗) said the company aims to grow the market for everyday use and will explore new use cases in collaboration with its community, guided by the brand philosophy of enabling music and awareness of surrounding sounds to coexist. The company intends to establish itself as a socially engaged brand by addressing concerns about sound leakage and promoting new technologies.