FCE Inc. has entered into an OEM agreement with Coach A and launched the FAI AI coaching service. The combination of Coach A's long track record and AI is intended to make talent development at small and midsize companies broadly available at low cost.
On 9 November 2026, FCE Inc. announced that it had entered into an OEM supply agreement with Coach A for AI coaching service CoachAmit and would launch the new FCE AI Coaching (FAI) brand. FAI provides a chat-based platform that combines AI with methods learned from coaches certified by the International Coaching Federation.
FAI features a mode in which users receive coaching themselves, as well as a mode in which the AI acts as a subordinate for management practice. The service is being offered at a lower cost than in-person coaching, with pricing set at ¥15,000 per person per month, excluding tax, for contracts of 6 months or more.
FCE Inc. plans to actively promote cross-selling through its sales network, focusing on midsize and small companies and targeting approximately 2,200 existing customers. Going forward, it will propose FAI to companies that have adopted services such as RoboPat AI and plans to co-host special seminars from 11 November 2026, where it will present its vision for the future of management in the AI era.