FCE Inc. and COACH A Co.,Ltd. will collaborate under an OEM agreement to provide FCE AI Coaching (FAI), an in-house brand using the AI coaching platform CoachAmit, and will launch a new service for SMBs.
FCE Inc. announced that it has entered into an OEM agreement with COACH A Co.,Ltd., an executive coaching company focused on organizational transformation, to provide the AI coaching platform CoachAmit, and will launch a new FCE-branded service, FCE AI Coaching (FAI). FAI will use COACH A Co.,Ltd.'s AI coaching as learning data and be rolled out across a customer base centered on SMBs.
The background to the agreement is a market challenge in which, while the importance of support for leaders has grown with the spread of generative AI, conventional high-priced coaching has been concentrated among large companies. By combining COACH A Co.,Ltd.'s AI coaching with FCE Inc.'s expertise in education and training, the companies aim to create a new market targeting managers at mid-sized and small businesses.
FAI's features include an AI trained on COACH A Co.,Ltd.'s approximately 30 years of experience and AI coaching through daily chat-based conversations. The service is based on a model priced at ¥15,000 per person per month, excluding tax, with a minimum contract period of 6 months, and is designed to make personal goal-setting and reviews habitual.
Going forward, the companies are considering developing integrated solutions combining FAI's tool with FCE Inc.'s education and training content. They also plan to promote cross-selling to existing customers and co-host special seminars, strengthening support for organizational transformation through synergies.