Apple has officially announced that its fall 2026 special event will be held on 9 September. The event will take place at Apple Park in California and is scheduled to begin at 2:00 a.m. Japan time on 10 September. Attention is focused on the possible first unveiling of a foldable iPhone, while the event will also mark the new CEO's first appearance.
Apple has officially announced that it will hold a special event on 9 September local time at Apple Park, with a livestream available through 3 channels, including apple.com and YouTube. The event is titled “Good morning, world.”, a Japanese-language nuance that combines a morning greeting with the dawn of something new.
The main products expected to be announced are iPhones. The standard iPhone 18 is reportedly not included in the fall lineup, while the 3 models are expected to feature the A20 Pro chip. The iPhone 18 Pro Max is rumored to come in 4 colors: dark cherry, black, silver and light blue. The price has been reported at around $1,999, with the lineup also reportedly being split across models from next year onward.
The foldable iPhone is attracting attention as a new form factor, the first since the iPhone X in 2017. Rumors point to a titanium frame, a slim body and a display with a less visible crease. It has also been reported that the device may feature Touch ID rather than Face ID, along with constraints on its camera configuration. Discussion is expected to focus on the device's real-world feel and usability.
The Mac mini and Mac Studio are not new announcements for this event, as their releases have already been announced in press releases. Their release date is 22 September, and the official release dates for iOS 27, iPadOS 27 and macOS Golden Gate are also expected to be announced at the same time. Under the new CEO structure, John Ternus will become CEO, while Tim Cook will move to the position of chairman.