A new Casio Classic model featuring Ichimatsu, following the traditional Japanese Seigaiha pattern, has been released at an affordable price point that is popular with watch enthusiasts. A new model based on the A159WEVJ-2JR and featuring the Ichimatsu pattern has also been unveiled, highlighting the growing use of traditional Japanese patterns by domestic manufacturers.
The A159WEVJ-2JR, manufactured at Yamagata Casio, was released this spring as a new CASIO CLASSIC model. Its design features Seigaiha, one of Japan’s traditional patterns, and attracted attention in earlier coverage. This time, the article examines the growing use of traditional Japanese patterns, which is also influencing the company’s sister brands and microbrands.
The Japanese microbrand Outline has announced ICHIMATSU, a new model featuring the Ichimatsu pattern on the dial. Ichimatsu is a traditional pattern consisting of alternating squares in two colors and is known as an auspicious design symbolizing prosperity and business expansion. Outline has adopted a detailed design that expresses the squares through raised and recessed surfaces.
The Casio Classic A159WEVJ-2JR is priced at ¥8,800 at retail and features everyday water resistance and a quartz movement. Outline ICHIMATSU has an automatic movement and a retail price of ¥92,400, with advance sales through crowdfunding reportedly available from the ¥60,000 range. The article points to the growing use of traditional Japanese patterns in response to overseas demand and says the trend is particularly evident among domestic brands.
The trend is attributed to the appeal of designs that communicate Japan’s traditional aesthetic sensibility visually, including in overseas markets. The new Ichimatsu model following Casio’s Seigaiha is attracting attention, and the article presents the initiatives of both brands as examples of the expanding use of traditional Japanese patterns.