FamilyMart announced that it will launch 3 products, Smoky Pepper, Sesame and Sansho, and Pizza, in 3 consecutive weeks to commemorate the 20th anniversary of Famichiki's launch. Priced at ¥239 each, excluding tax, the products will be accompanied by refreshed packaging and checkout-side cases, as well as the return of the “At-Home Famichiki Set.”
To commemorate the 20th anniversary of Famichiki's launch, FamilyMart announced that it will launch 3 new products, Smoky Pepper, Sesame and Sansho, and Pizza, with the aim of developing new eating occasions, including among adults. The products will be marketed under a concept that promotes an “adult taste” while retaining Famichiki's signature juiciness and crispy coating. The company aims to expand its customer base and attract new customers.
The 3 products will be launched over 3 weeks, with Smoky Pepper introduced on 29 September, Sesame and Sansho on 6 October, and Pizza from 13 October. All 3 will be sold in limited quantities at ¥239 each, excluding tax. The company is looking ahead to expanding sales, with a target of more than 4 billion servings.
FamilyMart will also refresh the packaging and the cases next to the checkout for the first time in 9 years. Creative director NIGO® will be responsible for the design. In addition, the At-Home Famichiki Set will return for the first time in 5 years, with reservations for purchase through the Famima Online e-commerce site opening on 28 September.