FamilyMart will launch 3 sophisticated new flavors over 3 consecutive weeks to mark the 20th anniversary of Famichiki's launch. It has also officially designated 17 October as Famichiki Day.
FamilyMart held a presentation to celebrate the 20th anniversary of Famichiki's launch and announced that it would release new flavors in limited quantities over 3 consecutive weeks from 29 September.
The 3 new flavors are Smoky Pepper, Sesame and Japanese Pepper, and Pizza. They will be rolled out at approximately 16,500 FamilyMart stores nationwide.
The new flavors are intended to attract existing customers as well as people in their 20s and female customers, and to expand consumption occasions to dinner and snacks. The company also outlined a policy of surpassing cumulative sales of 4 billion servings by 2030.
Actor Yoshida Kotaro (吉田鋼太郎) also appeared at the presentation, where future television commercial plans were introduced.