GMO Pepabo’s Color Me Shop has won its first Good Design Award. The judges recognized its system for expanding the scope of AI use in line with users’ proficiency levels, as well as its efforts to make it possible for businesses to continue operating through support from both AI and people.
Color Me Shop, the e-commerce site-building service provided by GMO Pepabo, has won its first Good Design Award. The award was given for a system that expands the scope of AI use according to users’ proficiency levels.
The service is characterized by a design that gradually expands the areas in which AI can be used in line with users’ stages of growth. It was recognized for supporting users as they learn to use the features at their own pace. Through this approach, the service aims to create a system that enables businesses to keep trading.
Yamabayashi (山林) emphasized the significance of developing the service into a system that enables businesses to keep trading, with AI and people supporting users alongside one another. The company said it will continue providing ongoing digital support by expanding features to meet users’ needs.