GMO Pepabo's Color Me Shop by GMO Pepabo has won the 2026 Good Design Award. It was recognized for its function design tailored to users' AI proficiency and for a design that supports operation by small teams.
Color Me Shop by GMO Pepabo, GMO Pepabo's e-commerce website-building service, has announced that it won the 2026 Good Design Award organized by the Japan Institute of Design Promotion, a public interest incorporated foundation. The judging recognized a design that allows users to access functions in stages according to their experience using AI, as well as a design that makes it easier for small teams to continue operating their shops.
As of the end of September 2026, the service had more than 220,000 installations and enabled centralized management of more than 350 functions, including payments and shipping. In recent years, it has also worked to expand operational support functions using AI.
One feature of the award-winning design is its “AI ladder structure,” which allows users to gradually expand their use of AI according to their proficiency. It enables use tailored to the needs of sole proprietors and small and medium-sized businesses across 3 stages: assist, create together and delegate.
The judges recognized its position as a cloud service with more than 220,000 installations, as well as its staged adoption according to users' proficiency. The company has indicated a policy of continuing to combine support from people and AI.