Narimatsu Takeshi (成松岳志) has become ASKUL’s new president and CEO and outlined a policy of maximizing LTV while evolving the business into infrastructure for work. He described AI personalization as the top-priority project and discussed the company’s initiatives going forward.
ASKUL welcomed Narimatsu Takeshi (成松岳志) as its new Representative Director, President and CEO. In the article, Narimatsu emphasized a policy of prioritizing LTV as the company’s guiding principle and revealed a management strategy aimed at extending customer value over the long term.
Narimatsu joined the company from another industry, but has spent 20 years at ASKUL. Drawing on his extensive internal experience, he expressed his desire to pursue reforms under the new management structure.
AI personalization has been positioned as the top-priority project, with the company planning to advance the use of data and enhance the customer experience. Further details on the initiatives and the timing of implementation are expected in subsequent updates.