ASKUL announced that it had appointed Executive Officer Takeshi Narimatsu (成松岳志) as its new President and CEO, and would strengthen its focus on advancing Beyond Retail and using AI. He previously served as Head of the Business Strategy Division, with the appointment intended to further integrate digital capabilities and customer touchpoints.
ASKUL appointed Executive Officer and Head of the Business Strategy Division Takeshi Narimatsu (成松岳志) as Representative Director, President and CEO. The new management structure was announced immediately, with the company indicating that it intends to renew its management under his leadership.
His previous role involved overseeing business strategy, and his experience in digital strategy and business development is expected to contribute to his management as the new president. Specific details regarding the appointment of a successor to his former position and organizational restructuring are outside the scope of the reporting available.
ASKUL has identified advancing Beyond Retail and accelerating the use of AI as key elements of its future growth strategy. The company is understood to be seeking to strengthen its competitiveness through the digitalization of the retail sector and the enhancement of the customer experience.
The appointment is positioned as part of a management renewal amid the broader expansion of digital technology across the e-commerce and retail sectors.