Workman is continuing to offer all items in its “Shin ‘Feel Warm’ Innerwear” series at ¥1,500 or less. The winter innerwear features 3 levels of insulation and 4 key functions, with more than 100,000 units already sold since its launch.
For winter touring, Workman has introduced the “Shin ‘Feel Warm’ Innerwear” as a new thermal innerwear series. All items are priced at ¥1,500 or less, and sales remain strong.
The product features contact warmth to prevent a cold sensation, moisture-absorbing heat generation that converts water vapor into heat, and high insulation, as well as static reduction and antibacterial and deodorizing properties. It also emphasizes the ability to choose from 3 insulation levels according to the conditions of use.
The standard model is priced at ¥990 and is suitable for everyday use. EXTRA uses a fleece lining to combine insulation and stretch. The top-of-the-range SUPER EXTRA is priced at ¥1,500 and is described as suitable for extremely cold areas and long rides.
The product has been praised for being offered at a lower price than competing products and is presented as meeting demand for replacement purchases for commuting and touring.