Take and Give Needs, a leading wedding-industry company, has adopted TALKsmith, an AI tool for automating presentations. It is reported to have standardised pre-visit communications by converting high performers' customer service into Video Agents, with results showing a difference of more than 3 percentage points in contract conversion rates.
An interview article published by LOOV features Take and Give Needs, the largest company in the wedding industry, as a case study of its adoption of TALKsmith, an AI tool for automating presentations. The company evaluated the system for its ability to standardise the quality of explanations provided before venue visits across the organisation rather than leaving it dependent on individual staff members, as well as its three-phase scenario design.
The company used Video Agents to replicate the customer service quality of experienced staff and built a system to automatically link pre-visit communication data to its core system. This reportedly improved the resolution of prospective customers' concerns before their visits and enhanced meeting preparation without increasing the operational burden on planners in the field.
The reported benefits of using TALKsmith included a difference of more than 3 percentage points in contract conversion rates among customers who booked bridal-fair visits and a viewing completion rate of nearly 90%. The company was able to identify customers' interests and concerns during pre-visit strategy meetings, leading to the assignment of the most suitable planners and the start of more effective proposals.