The boards of directors of プラップジャパン and プレシジョンマーケティング resolved to integrate their organizations through the absorption-type merger of a wholly owned subsidiary, to be carried out on 1 December 2026.
プラップジャパン announced that it is a business formed by combining the PR expertise developed since its founding in 1999 with digital marketing, and that it will proceed with organizational integration by absorbing プレシジョンマーケティング through an absorption-type merger effective on the same date.
The integration is intended to accelerate solutions to clients’ challenges by responding to changes in the business environment, including generative AI, and deepening collaboration between PR and digital marketing. In July 2026, the companies established the specialist organization “PRAP AIO & Communication Lab,” with members from both companies participating.
The integration will strengthen an integrated support structure covering everything from strategy development through execution, performance measurement and improvement, while accelerating decision-making and improving operational efficiency. The companies also aim to enhance the value they provide and their earnings power by integrating their organizational and administrative functions.
プラップジャパン announced that its board of directors resolved on 25 September 2026 to proceed with the transaction and that it had entered into the merger agreement. The transaction is scheduled to be carried out on 1 December 2026.