Meta, in collaboration with EssilorLuxottica, announced the new AI glasses Ray-Ban Meta Audio and Ray-Ban Meta (Gen 3). In Japan, Gen 3 will launch from ¥78,980 on the day of its announcement. Ray-Ban Meta Audio is scheduled to launch in 2027.
Meta announced the new AI glasses Ray-Ban Meta Audio and Ray-Ban Meta (Gen 3) on the 23rd local time, and is reportedly planning to roll out more than 100 eyewear options centred on the Ray-Ban brand by the end of the year.
Ray-Ban Meta (Gen 3) went on sale in Japan from the day of its announcement, priced from ¥78,980 including tax, while Ray-Ban Meta Audio is scheduled to launch in 2027.
Ray-Ban Meta Audio has a lightweight 43-gram design integrating earbud functionality with an AI assistant. It offers up to 12 hours of continuous playback, with the charging case providing up to 48 additional hours of use, and comes in 2 styles, Clubmaster and Burbank, with a total of 23 combinations.
Ray-Ban Meta (Gen 3) has a slimmer, more comfortable design and a new action button for activating the AI assistant. It comes in 3 styles, Aviator, Zena and Wayfarer, with a total of 27 combinations.
Meta plans to expand video recording and playback supporting Dolby Atmos and integration with Muse during the year, as well as expand sales regions worldwide.