UNICORN has begun applying contextual targeting in partnership with FAST ch, the free ad-supported streaming television service operated by FAST株式会社. Using AI, it delivers ads that match program context as in-stream commercials.
UNICORN株式会社 and FAST株式会社, the operator of FAST ch, have entered into a partnership under which UNICORN's contextual targeting will be applied to FAST ch.
FAST ch is a free ad-supported streaming television service that provides advertising as commercials within programs in a way that does not disrupt the viewing experience.
Under the new partnership, AI will be used to understand program context in greater depth and deliver ads that match the program being viewed, expanding opportunities for both advertisers and media companies while promoting the utilization of advertising inventory.
UNICORN will continue expanding its partnerships with platforms in Japan and overseas, promoting the delivery of advertising experiences that align with context.