A new feature using UNICORN and Lumen’s attention data to predict users’ cumulative viewing seconds and control ad delivery will become available in November 2025.
UNICORN has integrated its fully automated marketing platform, “UNICORN,” with attention trend data from Lumen Research Ltd. and begun offering the new “Target Attentive Seconds / Reach” feature. This enables advertisers to set cumulative attentive seconds per person and target reach to optimize ad delivery.
The new feature predicts the total time users spend looking at an advertisement, enabling continuous outreach until sufficient viewing has been achieved. It is also expected to help avoid excessive exposure and may contribute to preventing brand damage.
Lumen uses attention data and eye-tracking technology on a global scale to provide data that supports the optimization of ad delivery. The company is described as having a dataset audited by PwC. UNICORN plans to develop new approaches to improving ROI through the collaboration.
UNICORN says it will continue strengthening its collaboration with Lumen and promote the sound development of the digital advertising market by providing its analytical results to media operators.