As 大王製紙 moves to monetize its overseas business, it is looking abroad for growth amid shrinking domestic paper demand. While the disposable diaper market in China is struggling with the rise of local competitors, the company plans to strengthen its development of the feminine hygiene products market and expand its sales channels with e-commerce at the core.
大王製紙 is reportedly moving quickly to monetize its overseas business. As domestic paper demand continues to shrink, overseas markets are being positioned as a source of earnings. Securing earnings through overseas expansion is expected to be the focus of future developments.
In the Chinese market, the company plans to strengthen its development of the feminine hygiene products market. It will concentrate its management resources on major cities such as Shanghai and Beijing and on e-commerce as core sales channels, promoting products including GOO.N disposable diapers. Against a backdrop of intensifying local competition, the market is being positioned as a means of supporting the monetization of the overseas business.