The launch of canned SINCE1920 Kilimanjaro Ground Coffee and a monitor campaign have been announced for Silver and Gold members. The announcement includes a limited-time offer and an explanation of the company's commitment to working directly with producing regions.
A monitor campaign for Silver and Gold members has been announced, and canned SINCE1920 Kilimanjaro Ground Coffee is scheduled to launch on 1 October 2026. The product uses 100% of KEY COFFEE's proprietary green coffee bean quality standard, TYPE KEY.
The company has highlighted its more than 70-year history of valuing its work with Kilimanjaro-producing regions since its foundation, including the fact that Kilimanjaro was first imported into Japan in 1953. This provides background on the quality of the product.
Selected monitors will have the product shipped to them and will apply by posting their comments within the community. The prize is a 180g can of SINCE1920 Kilimanjaro Ground Coffee, offered to 10 people by lottery.
Detailed instructions are provided for viewing the product page and posting comments. Participants are required to review the product-page content and post what they find appealing.
The campaign is presented on the official website as a monitor programme limited to Silver and Gold members.