Philip Morris Japan announced new models commemorating the 10th anniversary of the IQOS ILUMA i series’ launch in Japan. It also unveiled a special tin set and introduced the features of the 3 models.
At a Philip Morris Japan new-product launch event held in Tokyo, new models commemorating the 10th anniversary of the IQOS ILUMA i series’ launch in Japan were unveiled. Company representatives attended, and photographs and explanations were released.
The new models are IQOS ILUMA i PRIME, ILUMA i and ILUMA i ONE. All use a predominantly jet-black design, with the ILUMA i PRIME presented in turquoise, ILUMA i in red and ILUMA i ONE in purple. Each model was described as having its own design elements and color symbolism.
A tin set including a limited-edition 10th-anniversary tin plate was also introduced during the event. The company discussed carrying and using dedicated parts made of tin, whose flexibility allows them to be bent freely, and showcased this feature in photographs.
The event was reported in photographs as the Philip Morris Japan new-product launch event, with the 10th-anniversary models and tin set as its main focus.