千趣会 began its business with the sale of kokeshi dolls and later expanded its product range to wooden figures. It now focuses on mail-order sales through Belle Maison Net and continues to develop businesses supporting women’s lifestyles. The company’s original products and current business structure are outlined here.
千趣会 began its business with the sale of kokeshi dolls and later expanded its lineup of wooden figures. In addition to kokeshi dolls, it handled Sofpet and Royalpet, Nordic-style wooden figures. It is also said to have offered a service that included a bookmark printed with a poem on Japanese paper.
The company later shifted to a business model centered on mail-order sales and has built its history since launching the Belle Maison mail-order catalog. Women are said to account for 80–90% of its current users, and the business continues to focus on Belle Maison Net.
For the company’s 60th anniversary, kokeshi dolls made by employees and others were introduced in an episode said to express a wish for continuity from the company’s founding into the future. Against the backdrop of its history selling kokeshi dolls, the company continues initiatives supporting women’s lifestyles through its current mail-order business.