Seven-Eleven Japan is adding 16 products to its low-price private label “Seven The Price,” expanding it to 27 items in total. The rollout will begin on 5 October 2026. The company aims to control costs through standardized packaging and more efficient production and logistics while maintaining quality.
Seven-Eleven Japan announced that it will begin introducing 16 products under its low-price private label “Seven The Price.” This will bring the lineup to 27 items, including the existing 11 products and the 16 new additions, with the rollout beginning on 5 October 2026.
The 16 new products include Potato Salad 500g (¥398 before tax), Apple Fruit Drink 900ml (¥118), Bacon Trimmings 203g (¥298), Burdock Salad 350g (¥398), Irregularly Shaped Salad Chicken 200g (¥298), and Value-Pack Wieners 400g (¥298).
“Seven The Price” is positioned as one of the Seven Premium brands, achieving low prices while maintaining quality by standardizing packaging, improving production and logistics efficiency, and simplifying product design.
The brand was launched in 2022. Adding the 16 new products to the current 11 will bring the lineup to 27 items.