Ito-Yokado announced the launch of 25 new products under its low-price private label “Seven The Price.” The lineup will also include Lager Beer, the brand’s first beer.
Ito-Yokado announced on 28 September that it would introduce 25 new products under its low-price private label “Seven The Price.” The broad lineup will focus on products supporting everyday meals, including tofu, snacks and convenient seasonings, as well as household goods.
The new lineup includes the brand’s first beer, “Lager Beer,” which is scheduled to be sold for ¥173 through 30 September and ¥162 from 1 October. The beer is manufactured entirely in Vietnam, with low prices achieved through mass production and simple packaging.
The range will also include large-pack products aimed at household bulk-buying and stock-up demand, such as Drip Coffee Mocha Blend 18P (¥462) and Domestic Roasted Green Tea 180g (¥537). Other new products include “Domestic Egg Soup with Sesame Oil, 10 Servings” (¥537) and “Whole Baum, 1 Piece” (¥278).
Ito-Yokado aims to increase the number of items by approximately 30% year on year to around 400 in fiscal 2026. Sales in fiscal 2025 reached approximately 1.5 times the previous year, and double-digit growth is expected from March through August 2026.