ユソナー announced a business partnership with Uzabase. The companies will establish a framework to provide integrated support for target creation and initiative execution using LBC data and ABM.
ユソナー announced on the 7th that it had entered into a business partnership with Uzabase. The aim of the partnership is to establish a framework for providing integrated marketing support across the entire process, from targeting through execution and measuring results.
Built on LBC, Japan's largest corporate database, ユソナー integrates data, performs deduplication and cleansing, and identifies prospective customers to create highly accurate target lists.
Uzabase has provided B2B marketing solutions using account-based marketing (ABM), centered on Speeda. Under the partnership, however, it will end the provision of the Speeda services "Speeda Customer Company Analysis," "Speeda Customer Company Data Hub" and "Speeda Sales Research" on 31 March 2027. Going forward, the companies will consider expanding solutions that provide integrated support from targeting through execution and measuring results, with reciprocal agency sales also under consideration.