ユーソナー and ユーザベース announced a business partnership. The companies will establish an integrated support structure spanning data utilization through initiative execution, accelerating the adoption of ABM.
マネーポスト reports that ユーソナー and ユーザベース announced a business partnership on the 7th. The partnership will establish an integrated support structure covering everything from targeting to execution and performance measurement in sales and marketing.
Using Japan’s largest corporate database, LBC, as its foundation, ユーソナー has supported data integration, entity resolution, data cleansing and prospective customer identification. ユーザベース, meanwhile, has promoted greater efficiency in corporate sales through the ABM approach via Speeda.
Under the new collaboration, the companies will use LBC to integrate and enrich customer data, conduct trend analysis and identify prospective customers, improving the accuracy of target lists. Meanwhile, Speeda-related functionality will be incorporated in a new form, creating a structure that covers initiative design, progress management and performance measurement.
The companies will consider expanding their solutions, including mutual agency sales, and will expand their integrated support structure covering targeting through execution and performance measurement. Some Speeda-related services are scheduled to end on 31 March 2027.