データ・ワン and ゲート・ワン have entered into a business partnership agreement with Dentsu to jointly promote their retail media operations and develop new businesses centered on Famima TV and Life-Live data. The agreement was signed on 31 August.
データ・ワン, which operates a digital advertising delivery business using retail purchasing data, and ゲート・ワン, which provides content for digital signage, have entered into a business partnership agreement with Dentsu, which is based in Tokyo. The companies will jointly promote advertising and marketing operations and develop new businesses centered on Famima TV and Life-Live data.
Specifically, they will improve the usability of Famima TV’s advertising products and expand their areas of application, expand sales of digital advertising using Life-Live data, develop offerings for advertising delivery and data analysis, and develop new services. They will also consider new businesses involving research using their data and expertise, as well as the use of intellectual property and content.
The 3 companies will establish a joint proposal structure for advertisers and seek to expand opportunities to use retail media. By combining Dentsu Group’s advertising and marketing capabilities, they aim to enhance initiatives using purchasing data spanning multiple retailers.