データ・ワン, Nippon Television and ITOCHU have signed a basic collaboration agreement and begun rolling out the new co-buy TV Store-Boost solution, which spans television, retail and digital advertising. The solution combines FamilyMart's Famima TV with purchase data to analyze advertising exposure and purchasing impact across channels.
データ・ワン, Nippon Television Holdings and ITOCHU announced that they have signed a basic collaboration agreement covering TV, retail media and digital advertising, and have begun rolling out the co-buy TV Store-Boost solution.
The solution combines Ad Reach MAX, operated by Nippon Television Holdings, Famima TV at FamilyMart stores, and データ・ワン's co-buy purchase data platform. It analyzes exposure data from television commercials, retail media and digital advertising across channels using purchase data, and evaluates KPIs including purchase rate, purchase lift and CPA.
As of the end of June 2026, Famima TV was installed at approximately 11,500 stores nationwide and was said to have potential weekly reach of 62 million cumulative viewers. Going forward, the companies aim to integrate Ad Reach MAX with co-buy DSP to enable television advertising operations optimized for offline purchases.