Fuji Television Network and MicroAd are collaborating to expand in-stream video ad inventory on FOD. The companies aim to strengthen the distribution network in the CTV space and increase media companies’ revenue.
MicroAd has partnered with FOD, the video streaming service operated by Fuji Television Network, to expand in-stream advertising inventory. This makes it possible to serve ads alongside content on FOD Catch-Up Free and the FOD Premium Ad-Supported Lite plan.
The new partnership enables advertising to be delivered alongside Fuji Television’s high-quality, brand-safe video content. It is expected to expand reach ahead of schedule and enable the use of a range of formats.
MicroAd will use the UNIVERSE data platform to enable optimized delivery planning and effectiveness measurement in the CTV and OTT spaces. It will continue strengthening its video advertising offerings in the CTV/OTT space, aiming to expand reach for media companies and advertisers.