Hasbro has announced that it expects revenue of $5.7 billion and net profit of approximately $997 million by 2029. Expansion of its digital business and growth in core operations, including Wizards of the Coast, are expected to support the upgraded outlook and continued dividend.
Hasbro has announced an upgraded 2026 revenue outlook and the continuation of its dividend, while continuing its strategy of offsetting volatility in the toy market and debt pressures through a shift toward digital games and higher-margin IP. Recurring revenue generation from its core franchises and digital titles is viewed as a near-term tailwind, while dependence on certain brands has been identified as a risk factor.
Dan Ayoub's appointment as president of Wizards of the Coast and Hasbro Digital Games is viewed as supporting continuity in digital-business leadership and execution of the plan. It is also expected to help address execution challenges in digital projects, which involve high development costs and the risk of release delays.
Revenue in 2029 is expected to be $5.7 billion and profit $997.4 million. The outlook points to annual revenue growth of 3.1% and an increase in profit, with growth in Wizards of the Coast and the digital business expected to support overall performance.
Fair-value estimates indicate approximately 5% downside relative to the current share price. It has also been noted that the Simply Wall St community is divided in its views on fair value.