Sumitomo Electric Industries' official character, Sumidy (スミーディ), entered the NIKKEI Corporate Character General Election 2026, an advertising initiative by Nikkei Inc., and ranked 9th. The character was created in May 2026 and serves to communicate the Sumitomo Electric Group's technologies and products, starting with copper wire.
Sumitomo Electric Industries' official character, Sumidy (スミーディ), entered the NIKKEI Corporate Character General Election 2026 and ranked 9th out of the 54 companies that entered. Sumidy was created in May 2026 as a guide character who uses copper wire as a foundation to communicate the Sumitomo Electric Group's technologies and products in an approachable way.
The company operates businesses across a wide range of fields and decided to participate in the general election to create more opportunities for the public to learn about its businesses and products. Through voting conducted over a limited period, the initiative aimed to increase awareness of Sumidy and build a relationship with the character.
The NIKKEI Corporate Character General Election 2026 was an advertising initiative by Nikkei Inc. in which readers voted to select the grand-prize winner from among the characters entered by participating companies. The voting period ran from 17 August 2026 to 17 September 2026, and the publication date was 9 October 2026.
This article was provided as a press release. The company plans to continue its efforts to communicate the Sumitomo Electric Group's technologies, products and values in an approachable way through Sumidy.