Nippon Soda Co.,Ltd. announced that its group’s official character, Sodamaru, entered the “NIKKEI Corporate Character Popularity Poll 2026,” an advertising promotion by Nikkei Inc., and ranked 28th out of 54 companies. Voting took place from 17 August to 17 September.
Nippon Soda Co.,Ltd. announced that its group’s official character, Sodamaru, ranked 28th out of 54 companies after entering the NIKKEI Corporate Character Popularity Poll 2026. The voting period ran from Monday, 17 August to Thursday, 17 September, and the company noted that it received considerable support through the voting.
The company is offering a campaign to give supporters standby wallpaper images. Users can obtain exclusive images by adding the official LINE account as a friend. Details and images are included alongside various links.
Sodamaru is a character inspired by a snow rabbit and is described as having been born in the snowy Joetsu region. Illustrator An Imai (今井 杏) designed the character.
The release includes information on related content centered on Sodamaru, including URLs for the special websites “So-da! Sodamaru Research Institute” and “Let’s Learn with Sodamaru! What Kind of Company Is Nippon Soda?”, as well as information on LINE stickers.