PPIH announced that it would acquire the Japanese business of bankrupt Toys R Us Japan. Donki is believed to be targeting new customer segments beyond its traditional customer base.
PPIH, which operates Don Quijote, formally announced its policy of acquiring the Japanese business of Toys R Us Japan. This indicates its intention to reorganize the Toys R Us brand and store network in the domestic market and continue the business.
Experts in the retail industry point to the possibility that Donki aims to attract a broad range of everyday consumers, not just its traditional discount-market customer base, and expand the scale of its store operations.
Retail analyst Nakai Akito (中井彰人), among others, explains that the acquisition includes efforts to attract the "unexpected customer segment" as part of Donki's growth strategy.