This article examines the background to Pan Pacific International Holdings Corporation’s acquisition of loss-making Toys "R" Us and market changes indicating shifts in toy-buying trends among adults without children.
Pan Pacific International Holdings Corporation is reported to have acquired loss-making Toys "R" Us. The reported indicia of the acquisition’s aims include new developments in domestic and overseas toy markets and business restructuring.
Although the birthrate continues to decline, analysis indicates that the toy market is renewing its record high. The size of the market and sustained purchasing appetite are said to be attracting attention as factors behind the acquisition.
Data also show that toy spending by single-person households has grown significantly, and reports indicate that changes in the consumer mix are affecting industry strategies. This points to the possibility of growing demand for adults buying toys for themselves and for entertainment purposes.
The article links market trends before and after the acquisition with changes in consumer preferences, and also discusses the future direction of Toys "R" Us and the responses of its competitors.