SBIいきいき少額短期保険 announced that a new TV commercial will begin airing nationwide on a phased basis from October 2026. The commercial explains the features of this insurance as protection against unforeseen circumstances and presents the stories of its 4 commercials.
SBIいきいき少額短期保険株式会社 will begin airing new TV commercials nationwide on a phased basis from October 2026 to promote its flagship product, SBIいきいき少短の死亡保険. The commercials comprise 4 stories, consisting of street-interview and household-budget-graph formats. Based on the SBI Group’s brand identity, “The future always starts with SBI,” they clearly explain the insurance’s features through themes including concerns about future finances and not wanting to burden one’s children.
The insurance provides death coverage at affordable premiums to help prepare for funeral expenses and the living costs of surviving family members. The sum insured is available in 6 plans ranging from ¥1 million to ¥6 million. Applications are accepted through age 84, and coverage can continue through age 100.
The commercials are scheduled to begin airing in October 2026 and will also be available on SBIいきいき少額短期保険’s official YouTube channel. The 3-part commercial-story structure is introduced through the following themes: the street-interview financial-issues story, the street-interview “I don’t want to worry my children” story, the household-budget-graph financial-issues story, and the household-budget-graph “I don’t want to worry my children” story.