SBI Holdings launches new group branding, with new commercials featuring Jun Matsumoto (松本潤) to air nationwide on a rolling basis from today

The story

SBI Holdings formally announced that it would overhaul its brand strategy across the group.

The company appointed Jun Matsumoto (松本潤) for the new commercial and indicated a policy of communicating a new brand image.

The new commercial is scheduled to begin airing nationwide in stages from today, with the aim of establishing the group branding.

At a glance

New brandingAnnounced a policy to overhaul branding across the group.

CM castingAppointed Jun Matsumoto (松本潤) to appear in the new commercial.

Start of broadcastingBegan broadcasting the new commercial nationwide in stages from today.

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