Sony has announced that it will unveil a new Xperia product at 11:00 Japan time on 25 August 2026. A teaser and an official YouTube Premiere are being prepared, along with information on a cashback campaign and the SIM-free model lineup.
Sony Group has officially announced that it will unveil a new Xperia product at 11:00 Japan time on 25 August 2026. The teaser image displays the announcement time, and an official channel Premiere is scheduled.
The company is also releasing information for overseas markets, providing announcement times worldwide through a dedicated website for the new Xperia product and teaser posts. A dedicated website for Japan has been launched, providing updates on preparations for the announcement.
Separately, the company has announced the “Xperia 1 VIII Launch Campaign,” which offers points or cashback worth ¥10,000. The offer applies to all models, including the SIM-free models, after registration.
The Xperia SIM-free lineup includes the Xperia 1 VIII (XQ-GE44) and Xperia 10 VII (XQ-FE44), with example prices, colors and selected specifications also listed. Related product pages and purchase links are included.