McDonald's Japan will launch the Hokkaido Potato Pepper Tsukimi Burger nationwide for a limited time from 24 September as the second product in its autumn Tsukimi family lineup. Katori Shingo (香取慎吾) will make his first appearance in a McDonald's commercial, promoting the new product and the Tsukimi lineup.
The Hokkaido Potato Pepper Tsukimi Burger will be introduced as the second offering in the autumn Tsukimi family lineup. The new product uses generous chunks of Hokkaido-grown potatoes and combines the mellow taste of egg salad with a Japanese-style soy sauce flavor and a peppery finish, enhancing its pairing with the beef patty. It will be available at McDonald's restaurants nationwide from 24 September through late October. Existing members of the Tsukimi family, including the regular Tsukimi Burger, Cheese Tsukimi and the Tsukimi Muffin available during breakfast, will also be offered.
Other members of the Tsukimi family, including the Tsukimi Burger, Cheese Tsukimi, the Tsukimi Muffin available during breakfast, the Cheese Cheese Double Tsukimi available exclusively during Night Mac, Tsukimi Pie and Tsukimi McShake, will continue to be sold. The expanded lineup will allow customers to enjoy Tsukimi offerings from daytime through the evening.
The new TV commercial will begin airing nationwide on 22 September, marking Katori Shingo's (香取慎吾) first appearance in a McDonald's commercial. In the commercial, Katori enjoys Tsukimi with friends while holding the Hokkaido Potato Pepper Tsukimi Burger, accompanied by a production featuring the folk song Tankobushi as the commercial's theme song.
Reports on the commercial shoot state that Katori filmed alongside the Tsukimi Burger, which debuted in the same year as he did, and delivered a full-throttle performance. An X campaign will also be held, including promotions in which participants can win McDonald's cards through replies to posts.