McDonald’s Japan Holdings announced that it will begin selling a total of 7 chicken burgers and side dishes as regular menu items from the 21st. With demand for chicken rising amid higher prices, the company aims to increase visit frequency by expanding its lineup.
McDonald’s Japan has decided to sell a total of 7 chicken burgers and side dishes as permanent regular menu items from the 21st. Against a backdrop of stronger demand for chicken due to higher prices, the move is intended to expand related products.
A new product presentation was held on the 8th in Shinjuku, Tokyo, where the aroma of freshly fried food and its crunchy texture reportedly filled the venue. The lineup of chicken burgers newly added to the regular menu was introduced.
The company is expected to attract customers and increase visit frequency by expanding its lineup beyond beef.