Google has announced Pixel Tag, an item tracker designed to help prevent lost belongings. Details including a November 2026 launch in the US and other markets, a launch in Japan around the same time, and pricing of ¥5,010 per unit have been disclosed.
Google has announced Pixel Tag. Positioned as a new addition to the Pixel lineup, the item tracker supports Find Hub and features UWB and next-generation Bluetooth.
Pixel Tag will launch in November 2026 in the US and other markets where it will be sold. Google Japan has also announced plans to launch it in Japan in the same month. On the official store, pricing is ¥5,010 per unit or ¥16,940 for a set of 4, both including tax.
The oval-shaped device measures approximately 46.1 × 28.0 × 5.4 mm and weighs approximately 11.8 g. It has an IP67 rating for dust and water resistance. Its CR2032 battery can be replaced by the user and is rated to last up to approximately 1 year.
Users can register and share items in the Find Hub app, check their location on a map, and make them emit a sound for searching when they are within Bluetooth range. UWB, or ultra-wideband, and Bluetooth Channel Sounding also provide guidance on distance and direction.
Pixel Tag will be sold through channels including Google Store Omotesando. It can be used with smartphones, Pixel Watch and Pixel Buds to check location information and activate the sound-finding function.