ROKKO BUTTER announced that it will launch a product made with Fukuoka Amaou strawberries on 1 December 2026 as a seasonal product in the QBB Cheese Dessert 6P series. Cumulative shipments have surpassed 200 million packs.
ROKKO BUTTER announced that it will launch “QBB Cheese Dessert 6P Fukuoka Amaou Strawberry,” made with Fukuoka Amaou strawberries as a seasonal product in the QBB Cheese Dessert 6P series, from 1 December. The product contains 90g, has a suggested retail price of ¥410 excluding tax, a best-before period of 180 days and a nationwide sales area. The sales period is expected to run from 1 December 2026 to end-February 2027.
The series has exceeded 200 million packs in cumulative shipments. In autumn and winter 2026, it includes seasonal products such as Caramel Nut Chocolat and Kobe Chardonnay, as well as a reformulated version of Rich Rum Raisin. The new Amaou Strawberry product is designed to highlight the natural flavour of strawberries, including strawberry juice.
As part of its commercial campaign, a new commercial featuring Machida Keita (町田啓太) began airing in autumn and is currently being broadcast by television stations and video streaming services nationwide. The commercial is titled “Here I Am,” and began airing on 1 November 2026. Information on the commercial, including an interview with Machida Keita (町田啓太), cut sheets and a profile, has also been released.
An entry-based giveaway campaign is being held on the official QBB website, X and Instagram. Entries on the official website can be made by uploading a purchase receipt, while entries on X and Instagram can be made by following the account and reposting or commenting on posts. Assorted product gift sets are planned for 4,500 winners, 10 winners and 10 winners, respectively.