ZOZOTOWN and MUSINSA are collaborating on ZOZOTOWN’s first pop-up store in South Korea at MUSINSA STORE Seongsu in Seoul. The event will run from 16 to 31 October 2026, with online sales scheduled to continue through 16 November.
MUSINSA, one of South Korea’s leading fashion e-commerce platforms, will collaborate with Japan’s ZOZO, the operator of ZOZOTOWN, to hold the first “ZOZOTOWN in MUSINSA” pop-up store in South Korea. The event will run from 16 to 31 October 2026 at MUSINSA STORE Seongsu in Seoul, focusing on sales of Japanese brands. A special feature will also be held on MUSINSA’s Korean online store, offering items from 15 popular Japanese brands both online and offline.
The initiative aims to leverage the strengths of both platforms in the Japanese and South Korean markets, provide brands with new growth opportunities, and increase awareness and purchasing opportunities for Japanese brands in South Korea. It is designed as a venue for directly gauging interest and purchasing needs in the South Korean market, without using expressions such as KOBOX.