MUSINSA, a Korean fashion e-commerce company, announced that it will hold ZOZOTOWN's first pop-up in South Korea at MUSINSA STORE in Seongsu-dong, Seoul. The physical store will be open from 16 to 31 October, and the online feature will run from 16 October to 16 November.
MUSINSA, a Korean fashion e-commerce company, announced that it will hold ZOZOTOWN's first limited-time store in South Korea, "ZOZOTOWN in MUSINSA." The physical store will be open from 16 to 31 October and will feature 15 popular Japanese brands in total.
The venue is "MUSINSA STORE Seongsu." Participating brands include BEAUTY&YOUTH UNITED ARROWS, SNIDEL, URBAN RESEARCH and WYM LIDNM, introducing ZOZOTOWN and Japanese brands to Korean consumers.
A special feature will also run on MUSINSA's online store from 16 October to 16 November. It will introduce, by theme, brands featured in ZOZOTOWN rankings, looks styled by Japanese influencers and shopping lists for trips to Tokyo.
The aim is to connect consumers who discover new brands at the physical store with online product searches and purchases, while gauging interest and purchasing demand in the South Korean market. ZOZOTOWN carries more than 1,700 shops and over 11,000 brands, and as of the first half of 2026, sells more than 1.37 million products.