In its IR interview, baby calendar Inc. outlined a growth strategy built around two pillars, its media business and business serving medical corporations, with advertising revenue and service fees as its main sources of revenue.
baby calendar Inc. operates under the slogan “Fill it with everyone’s smiles,” with two core businesses: a media business providing information on pregnancy, childbirth and parenting, and a business serving medical corporations by providing operational support primarily to obstetric and gynecological clinics. Advertising revenue is the main source of income for the media business, which operates multiple media outlets, including baby calendar, Woman Calendar and Moon Calendar.
The business serving medical corporations provides services such as the “Baby Pad” bedside information system and the “Easy Appointment Booking System” online consultation reservation system, supporting greater operational efficiency in healthcare settings. The company has established a framework that uses a network of approximately 400 external experts to improve the accuracy and reliability of its content through external review.
As part of its growth strategy, the company plans to increase the number of media outlets from 14 to 20 and ultimately to 50, with the aim of diversifying the risk of fluctuations in search rankings by operating multiple outlets. It is also expanding into areas beyond obstetrics and gynecology and has described efforts to strengthen collaboration in the healthcare field through M&A.
The company also emphasizes maintaining content quality centered on editorial capabilities and adopting a long-term investment approach. It highlighted initiatives to improve the reliability of information provided both on the ground and online by developing editors and collaborating with external experts.